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Imagine someone places a $6,000 product in their cart.
The excitement is building.
Then they vanish.
What just happened?
Most ecommerce experts would say they "got distracted" or "needed a coupon code."
That's why standard abandoned cart flows lean on countdown timers and discounts.
But when we looked deeper into high-ticket buying behavior, we found the real reason:
High-ticket abandoners aren't forgetful. They're methodical.
They're evaluating, not impulse shopping. They're checking ROI, consulting others, and comparing options.
Yet most brands still treat $6,000 purchases like $60 ones.
This mismatch is why one premium wellness brand was losing five figures a week.
Until we rebuilt their flow from the ground up.
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We replaced urgency with understanding.
The result?
We created a flow that respected the high-consideration buying journey.
And it worked.
This psychology requires a fundamentally different approach.